Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698797
RGB
105, 135, 151
HSL
201, 18%, 50%
HSB
201, 30%, 59%
CMYK
30, 11, 0, 41
LAB
54, -8, -12
LCH
54, 15, 237
OKLCH
0.61, 0.04, 232
XYZ
20, 23, 33
LUV
54, -15, -16
HWB
201, 41%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.