Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69899F
RGB
105, 137, 159
HSL
204, 22%, 52%
HSB
204, 34%, 62%
CMYK
34, 14, 0, 38
LAB
55, -7, -16
LCH
55, 17, 244
OKLCH
0.61, 0.05, 239
XYZ
21, 23, 36
LUV
55, -16, -22
HWB
204, 41%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.