Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6989AA
RGB
105, 137, 170
HSL
210, 28%, 54%
HSB
210, 38%, 67%
CMYK
38, 19, 0, 33
LAB
56, -5, -21
LCH
56, 22, 256
OKLCH
0.62, 0.06, 250
XYZ
22, 24, 41
LUV
56, -16, -31
HWB
210, 41%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.