Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6989AE
RGB
105, 137, 174
HSL
212, 30%, 55%
HSB
212, 40%, 68%
CMYK
40, 21, 0, 32
LAB
56, -4, -23
LCH
56, 24, 260
OKLCH
0.62, 0.07, 252
XYZ
22, 24, 43
LUV
56, -17, -34
HWB
212, 41%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.