Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698AB0
RGB
105, 138, 176
HSL
212, 31%, 55%
HSB
212, 40%, 69%
CMYK
40, 22, 0, 31
LAB
56, -4, -24
LCH
56, 24, 260
OKLCH
0.62, 0.07, 252
XYZ
23, 24, 45
LUV
56, -17, -35
HWB
212, 41%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.