Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698AB4
RGB
105, 138, 180
HSL
214, 33%, 56%
HSB
214, 42%, 71%
CMYK
42, 23, 0, 29
LAB
56, -4, -26
LCH
56, 26, 262
OKLCH
0.62, 0.07, 255
XYZ
23, 24, 47
LUV
56, -17, -39
HWB
214, 41%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.