Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698B95
RGB
105, 139, 149
HSL
194, 17%, 50%
HSB
194, 30%, 58%
CMYK
30, 7, 0, 42
LAB
56, -10, -9
LCH
56, 14, 222
OKLCH
0.61, 0.04, 218
XYZ
20, 24, 32
LUV
56, -17, -12
HWB
194, 41%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.