Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698B99
RGB
105, 139, 153
HSL
198, 19%, 51%
HSB
198, 31%, 60%
CMYK
31, 9, 0, 40
LAB
56, -10, -12
LCH
56, 15, 230
OKLCH
0.62, 0.04, 225
XYZ
21, 24, 34
LUV
56, -17, -15
HWB
198, 41%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.