Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
698D6F
RGB
105, 141, 111
HSL
130, 15%, 48%
HSB
130, 26%, 55%
CMYK
26, 0, 21, 45
LAB
55, -18, 12
LCH
55, 21, 147
OKLCH
0.61, 0.06, 149
XYZ
18, 23, 19
LUV
55, -18, 19
HWB
130, 41%, 45%
Pantone
364 C
Harmonies
Shades & tints
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