Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698DAE
RGB
105, 141, 174
HSL
209, 30%, 55%
HSB
209, 40%, 68%
CMYK
40, 19, 0, 32
LAB
57, -6, -22
LCH
57, 23, 253
OKLCH
0.63, 0.06, 247
XYZ
23, 25, 44
LUV
57, -18, -31
HWB
209, 41%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.