Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698F94
RGB
105, 143, 148
HSL
187, 17%, 50%
HSB
187, 29%, 58%
CMYK
29, 3, 0, 42
LAB
57, -13, -7
LCH
57, 15, 209
OKLCH
0.62, 0.04, 206
XYZ
21, 25, 32
LUV
57, -19, -8
HWB
187, 41%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.