Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698F98
RGB
105, 143, 152
HSL
191, 19%, 50%
HSB
191, 31%, 60%
CMYK
31, 6, 0, 40
LAB
57, -12, -9
LCH
57, 15, 218
OKLCH
0.63, 0.04, 214
XYZ
21, 25, 33
LUV
57, -19, -11
HWB
191, 41%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.