Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
698F9A
RGB
105, 143, 154
HSL
193, 20%, 51%
HSB
193, 32%, 60%
CMYK
32, 7, 0, 40
LAB
57, -12, -10
LCH
57, 16, 222
OKLCH
0.63, 0.05, 218
XYZ
21, 25, 34
LUV
57, -19, -13
HWB
193, 41%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.