Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6991BF
RGB
105, 145, 191
HSL
212, 40%, 58%
HSB
212, 45%, 75%
CMYK
45, 24, 0, 25
LAB
59, -5, -29
LCH
59, 29, 261
OKLCH
0.65, 0.08, 253
XYZ
25, 27, 53
LUV
59, -20, -43
HWB
212, 41%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.