Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6993B4
RGB
105, 147, 180
HSL
206, 33%, 56%
HSB
206, 42%, 71%
CMYK
42, 18, 0, 29
LAB
59, -8, -22
LCH
59, 24, 250
OKLCH
0.65, 0.07, 243
XYZ
24, 27, 47
LUV
59, -21, -32
HWB
206, 41%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.