Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6994CA
RGB
105, 148, 202
HSL
213, 48%, 60%
HSB
213, 48%, 79%
CMYK
48, 27, 0, 21
LAB
60, -4, -33
LCH
60, 33, 263
OKLCH
0.66, 0.09, 255
XYZ
27, 28, 60
LUV
60, -21, -50
HWB
213, 41%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.