Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6997D4
RGB
105, 151, 212
HSL
214, 55%, 62%
HSB
214, 50%, 83%
CMYK
50, 29, 0, 17
LAB
61, -3, -37
LCH
61, 37, 265
OKLCH
0.67, 0.10, 256
XYZ
29, 30, 67
LUV
61, -22, -56
HWB
214, 41%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.