Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6997DB
RGB
105, 151, 219
HSL
216, 61%, 64%
HSB
216, 52%, 86%
CMYK
52, 31, 0, 14
LAB
61, -1, -40
LCH
61, 40, 268
OKLCH
0.67, 0.11, 258
XYZ
30, 30, 71
LUV
61, -22, -62
HWB
216, 41%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.