Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6997DD
RGB
105, 151, 221
HSL
216, 63%, 64%
HSB
216, 52%, 87%
CMYK
52, 32, 0, 13
LAB
61, -1, -41
LCH
61, 41, 269
OKLCH
0.67, 0.12, 259
XYZ
30, 30, 73
LUV
61, -22, -64
HWB
216, 41%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.