Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699ACC
RGB
105, 154, 204
HSL
210, 49%, 61%
HSB
210, 49%, 80%
CMYK
49, 25, 0, 20
LAB
62, -7, -31
LCH
62, 32, 258
OKLCH
0.67, 0.09, 250
XYZ
28, 30, 62
LUV
62, -23, -47
HWB
210, 41%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.