Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699BD4
RGB
105, 155, 212
HSL
212, 55%, 62%
HSB
212, 50%, 83%
CMYK
50, 27, 0, 17
LAB
62, -5, -35
LCH
62, 35, 262
OKLCH
0.68, 0.10, 252
XYZ
29, 31, 67
LUV
62, -24, -53
HWB
212, 41%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.