Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699CA7
RGB
105, 156, 167
HSL
191, 26%, 53%
HSB
191, 37%, 65%
CMYK
37, 7, 0, 35
LAB
61, -16, -11
LCH
61, 19, 217
OKLCH
0.66, 0.06, 213
XYZ
25, 30, 41
LUV
61, -24, -14
HWB
191, 41%, 35%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.