Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699CB0
RGB
105, 156, 176
HSL
197, 31%, 55%
HSB
197, 40%, 69%
CMYK
40, 11, 0, 31
LAB
61, -14, -16
LCH
61, 21, 230
OKLCH
0.66, 0.06, 225
XYZ
26, 30, 45
LUV
61, -24, -22
HWB
197, 41%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.