Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699CB5
RGB
105, 156, 181
HSL
200, 34%, 56%
HSB
200, 42%, 71%
CMYK
42, 14, 0, 29
LAB
61, -13, -19
LCH
61, 23, 236
OKLCH
0.67, 0.07, 230
XYZ
26, 30, 48
LUV
61, -24, -26
HWB
200, 41%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.