Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699CF0
RGB
105, 156, 240
HSL
217, 82%, 68%
HSB
217, 56%, 94%
CMYK
56, 35, 0, 6
LAB
64, 1, -48
LCH
64, 48, 271
OKLCH
0.69, 0.14, 260
XYZ
33, 33, 87
LUV
64, -24, -76
HWB
217, 41%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.