Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699DB4
RGB
105, 157, 180
HSL
198, 33%, 56%
HSB
198, 42%, 71%
CMYK
42, 13, 0, 29
LAB
62, -13, -18
LCH
62, 22, 233
OKLCH
0.67, 0.06, 228
XYZ
26, 30, 48
LUV
62, -25, -25
HWB
198, 41%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.