Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699EA4
RGB
105, 158, 164
HSL
186, 24%, 53%
HSB
186, 36%, 64%
CMYK
36, 4, 0, 36
LAB
62, -17, -9
LCH
62, 19, 208
OKLCH
0.66, 0.06, 205
XYZ
25, 30, 40
LUV
62, -25, -10
HWB
186, 41%, 36%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.