Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699EAA
RGB
105, 158, 170
HSL
191, 28%, 54%
HSB
191, 38%, 67%
CMYK
38, 7, 0, 33
LAB
62, -16, -12
LCH
62, 20, 217
OKLCH
0.67, 0.06, 213
XYZ
25, 30, 43
LUV
62, -25, -15
HWB
191, 41%, 33%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.