Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699FA8
RGB
105, 159, 168
HSL
189, 27%, 54%
HSB
189, 38%, 66%
CMYK
38, 5, 0, 34
LAB
62, -17, -11
LCH
62, 20, 212
OKLCH
0.67, 0.06, 209
XYZ
25, 31, 42
LUV
62, -26, -13
HWB
189, 41%, 34%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.