Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
699FF7
RGB
105, 159, 247
HSL
217, 90%, 69%
HSB
217, 57%, 97%
CMYK
57, 36, 0, 3
LAB
65, 1, -50
LCH
65, 50, 272
OKLCH
0.70, 0.14, 260
XYZ
35, 35, 93
LUV
65, -25, -80
HWB
217, 41%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.