Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A0BA
RGB
105, 160, 186
HSL
199, 37%, 57%
HSB
199, 44%, 73%
CMYK
44, 14, 0, 27
LAB
63, -14, -20
LCH
63, 24, 235
OKLCH
0.68, 0.07, 229
XYZ
27, 32, 51
LUV
63, -26, -27
HWB
199, 41%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.