Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A0FA
RGB
105, 160, 250
HSL
217, 94%, 70%
HSB
217, 58%, 98%
CMYK
58, 36, 0, 2
LAB
65, 2, -51
LCH
65, 51, 272
OKLCH
0.71, 0.14, 260
XYZ
36, 35, 95
LUV
65, -25, -81
HWB
217, 41%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.