Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A1BE
RGB
105, 161, 190
HSL
200, 40%, 58%
HSB
200, 45%, 75%
CMYK
45, 15, 0, 25
LAB
63, -13, -21
LCH
63, 25, 238
OKLCH
0.68, 0.07, 232
XYZ
28, 32, 53
LUV
63, -26, -30
HWB
200, 41%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.