Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A1ED
RGB
105, 161, 237
HSL
215, 79%, 67%
HSB
215, 56%, 93%
CMYK
56, 32, 0, 7
LAB
65, -2, -45
LCH
65, 45, 267
OKLCH
0.70, 0.13, 256
XYZ
34, 35, 85
LUV
65, -25, -70
HWB
215, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.