Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A2D7
RGB
105, 162, 215
HSL
209, 58%, 63%
HSB
209, 51%, 84%
CMYK
51, 25, 0, 16
LAB
64, -8, -33
LCH
64, 34, 256
OKLCH
0.69, 0.10, 248
XYZ
31, 34, 69
LUV
64, -26, -51
HWB
209, 41%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.