Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A2E8
RGB
105, 162, 232
HSL
213, 73%, 66%
HSB
213, 55%, 91%
CMYK
55, 30, 0, 9
LAB
65, -4, -42
LCH
65, 42, 265
OKLCH
0.70, 0.12, 254
XYZ
33, 35, 81
LUV
65, -26, -65
HWB
213, 41%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.