Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A2F6
RGB
105, 162, 246
HSL
216, 89%, 69%
HSB
216, 57%, 96%
CMYK
57, 34, 0, 4
LAB
65, 0, -48
LCH
65, 48, 269
OKLCH
0.71, 0.14, 258
XYZ
35, 35, 92
LUV
65, -26, -77
HWB
216, 41%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.