Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A3C2
RGB
105, 163, 194
HSL
201, 42%, 59%
HSB
201, 46%, 76%
CMYK
46, 16, 0, 24
LAB
64, -13, -22
LCH
64, 26, 239
OKLCH
0.69, 0.08, 233
XYZ
29, 33, 56
LUV
64, -27, -32
HWB
201, 41%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.