Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A4BA
RGB
105, 164, 186
HSL
196, 37%, 57%
HSB
196, 44%, 73%
CMYK
44, 12, 0, 27
LAB
64, -16, -18
LCH
64, 24, 229
OKLCH
0.69, 0.07, 224
XYZ
28, 33, 51
LUV
64, -27, -24
HWB
196, 41%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.