Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A4DD
RGB
105, 164, 221
HSL
209, 63%, 64%
HSB
209, 52%, 87%
CMYK
52, 26, 0, 13
LAB
65, -8, -35
LCH
65, 36, 258
OKLCH
0.70, 0.10, 249
XYZ
32, 35, 73
LUV
65, -27, -54
HWB
209, 41%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.