Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A4E0
RGB
105, 164, 224
HSL
210, 66%, 65%
HSB
210, 53%, 88%
CMYK
53, 27, 0, 12
LAB
65, -7, -37
LCH
65, 38, 259
OKLCH
0.70, 0.11, 250
XYZ
33, 35, 76
LUV
65, -27, -57
HWB
210, 41%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.