Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A4E3
RGB
105, 164, 227
HSL
211, 69%, 65%
HSB
211, 54%, 89%
CMYK
54, 28, 0, 11
LAB
65, -6, -38
LCH
65, 39, 261
OKLCH
0.70, 0.11, 251
XYZ
33, 35, 78
LUV
65, -27, -59
HWB
211, 41%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.