Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A4E9
RGB
105, 164, 233
HSL
212, 74%, 66%
HSB
212, 55%, 91%
CMYK
55, 30, 0, 9
LAB
66, -5, -41
LCH
66, 42, 263
OKLCH
0.71, 0.12, 253
XYZ
34, 35, 82
LUV
66, -27, -64
HWB
212, 41%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.