Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A4EE
RGB
105, 164, 238
HSL
213, 80%, 67%
HSB
213, 56%, 93%
CMYK
56, 31, 0, 7
LAB
66, -4, -44
LCH
66, 44, 265
OKLCH
0.71, 0.13, 255
XYZ
35, 36, 86
LUV
66, -27, -68
HWB
213, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.