Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A6AF
RGB
105, 166, 175
HSL
188, 30%, 55%
HSB
188, 40%, 69%
CMYK
40, 5, 0, 31
LAB
64, -19, -11
LCH
64, 22, 211
OKLCH
0.69, 0.06, 208
XYZ
27, 33, 46
LUV
64, -28, -14
HWB
188, 41%, 31%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.