Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A7EC
RGB
105, 167, 236
HSL
212, 78%, 67%
HSB
212, 56%, 93%
CMYK
56, 29, 0, 7
LAB
66, -6, -41
LCH
66, 42, 262
OKLCH
0.72, 0.12, 252
XYZ
35, 37, 85
LUV
66, -28, -65
HWB
212, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.