Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A8D4
RGB
105, 168, 212
HSL
205, 55%, 62%
HSB
205, 50%, 83%
CMYK
50, 21, 0, 17
LAB
66, -12, -29
LCH
66, 31, 248
OKLCH
0.71, 0.09, 240
XYZ
32, 36, 68
LUV
66, -28, -43
HWB
205, 41%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.