Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69A9AF
RGB
105, 169, 175
HSL
185, 30%, 55%
HSB
185, 40%, 69%
CMYK
40, 3, 0, 31
LAB
65, -20, -10
LCH
65, 23, 206
OKLCH
0.69, 0.07, 203
XYZ
28, 34, 46
LUV
65, -30, -11
HWB
185, 41%, 31%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.