Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69AAAE
RGB
105, 170, 174
HSL
183, 30%, 55%
HSB
183, 40%, 68%
CMYK
40, 2, 0, 32
LAB
65, -21, -9
LCH
65, 23, 203
OKLCH
0.70, 0.07, 201
XYZ
28, 35, 45
LUV
65, -30, -10
HWB
183, 41%, 32%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.