Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69AACB
RGB
105, 170, 203
HSL
200, 49%, 60%
HSB
200, 48%, 80%
CMYK
48, 16, 0, 20
LAB
66, -15, -24
LCH
66, 28, 238
OKLCH
0.71, 0.08, 232
XYZ
31, 36, 62
LUV
66, -29, -34
HWB
200, 41%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.